Sunless tanning (also known as self tanning, fake tanning, Fake tan or UV-free tanning) refers to applying chemicals on the skin made up of DHA which colour your natural melanin of the skin to produce an effect similar in appearance to that of a traditional suntan. Sunless tanning arose in response to links between sun exposure and skin cancer. We have some of the best Cheap Discount fake tan products available online and the best in the UK such as Fake Bake, Xen Tan, St Tropez.