Posted on 10th Jun 2011 @ 3:24 PM

Critical Mass 2700

Critical Mass 2700 Bags

Critical Mass 2700….

As everyone knows Protein prices have been increasing at an alarming rate over the last 18 months due to higher demand and lower, relative supply.

Well the guys at Applied Nutrition have tried every way they can to ease the pressure on their customers without passing on massive price hikes.

They first thing they looked at was how to avoid the price increase (if they could). Well, unfortunately to make high quality products, you need high quality ingredients, so there was no room for manoeuvre there. So they looked at the packaging.

Whilst doing so, they looked at how to make one of the best gainers on the market today, even better.

So here it is, the new improved Critical Mass 2700 now in a space-saving, reseal-able, fully recyclable pouch. They also increased the level of Waxy Maize Starch in the product without compromising on the taste and mix-ability. That means that there are now 30gms less un-refined sugars in the product than before.

People forget that when gaining body mass that not only do you need good quality proteins but also a healthy mixture of fast & slow acting carbs along with healthy fats. Critical Mass has it all with 52gms of the Highest BV protein per serving, Waxy Maize starch to fuel your muscle growth and with added MCT’s, EFA’s and CLA, you will gain lean body mass.

So you now have a higher quality product at a time when there doesn’t seem to be much innovation going on. We hear the guys @ Applied Nutrition have some other products in the pipeline. Based on the improvements here, we are very much looking forward to seeing them!!