Posted on 31st Mar 2010 @ 12:04 PM

CEL Nutrition Ltd, the makers of CEL Sports Supplements have today announced a full money back gurantee on their entire range of cel sports supplements. 

Head of business development for the brand "Michael Devlin" has stated that it is a priority for the comapny to gain trust on the entire brand both at consumer level and distributor level.

In an interview Michael stated that his marketing plan was simple "to gain consumer trust and confidence in the CEL Supplements brand and every product that is set to carry the badge and to do that we will put our money where our mouth is".  When branding the entire line Michael was placed in charge of naming and packaging the entire CEL product range. He said "I wanted the line to be different in look and I was always a big fan of the Sylvester stallone "Instone" range, which had the infamous silver cap, white tub and red colouring, and always seen just how well the Instone product stood out from all other supplements.  I used that product for years untill it went off the market and although it was endorsed by a worldwide celebrety it just goes to show that unless a product range performs alongside its marketing hype, consumers will not re use it.

I also felt that Instone was more suited to the Euopean market place instead of the US, and it is very apparent that the US supplement comapnies dont do classy when it comes to the packaging of their product.  I came under fire for the cost in packaging the product as well as the massive R&D fees, but I will stand by my decision on packaging the product the way we have and it will show potential CEL Supplement customers and retailers that we care about the appearance of our brand, and that it is not all about the bottom line.  The performance of CEL Supplements is in no doubt exceptional, and every customer of Cheapdiscountsupplements.com who has tried it has raved about the taste, mixability and most importantly the results and so long as this continues with every consumer and vendor who takes on our products then I have done my job correctly".

The CEL pre workout supplement called NOX RUSH is CEL Supplements flag ship product, going after the pre workout market is said to be the hardest nut to crack, but it is also stated that if you do crack it then it will lay the foundation for your entire product range.  Just look at BSN for example and tehir famous NO XPLODE product.

CEL Supplements have said that "any supplement company who does not offer a money back gurantee on their brand has something to hyde no matter what end of the world they are based.  Consumers buying any supplement product these days should be in the confidence that what they are buying is not an over hyped tub of flavoured raws, and at CEL Nutrition Ltd we welcome our cosnumers oppinions and value what they have to say in relation to bettering products.  If in the unlikely event that any product should be returned we will refund the consumer and investigate dilligently what exactly they didnt like, after which we will go straight back to our R&D department and work on those recomemndations ensuring that every run of CEL Supplements is perfected on the back of our supplements consumers recomendations".

It is obvious to see that CEL Nutrition have high ethos when it comes to customer values and if the do as they say then it is only obvious that CEL Supplements will solidify its rightful place in amongst the big players, by being one of the more ethical supplement manufacturers by bulding there brand through the consumer rather than through marketing movement.